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Prada Spring/Summer Womanswear 2021

Prada plays with the interchange between technological and human representation. It captures the visuals of the models and their looks through cameras hanging from a chandelier-like structure, recording them from multiple angles. This format shows a new technological way of showcasing runway models and their fashion wear.

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"For the Spring Summer 2021 Womenswear collection, Prada explores thoughts on how technology influence intimacy and sensuality, inspiring Richie Hawtin aka Plastikman to use AI algorithms and create synthetic voices to inhabit the show's sonic landscape." - Prada

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